Web2.0 like most web phenomenon represents a departure from traditional brick and mortar concepts. In the early days of the internet, most websites were merely internet versions of offline sales letters or online magazines. Web2.0 today represents a future where large online communities congregate and collectively produce online material for the collective good. Large online collaborative websites like friendster or digg represents examples of such phenomenon. This article will highlight three implications of this trend on your internet website.

Website interactivity Web2.0 websites today want to engage the reader and some content sites like the Financial Times and other large online publishers have embraced this and have enabled rating scripts and comment scripts on their portals. If you have reports or articles on your company website, you might want to consider including such scripts to increase the interactivity of your portal so as to assist your internet marketing efforts.

Advertising in Community Sites The rise of large Web2.0 community portals like Friendster allows advertisers to examine the demographics of the site users more easily and also allows them to target their advertisements more carefully. Spend some time learning about the demographics of the website that you intend to advertise in. Remember that identifying and testing a market is an important thing to do in internet marketing before you start wasting your advertising budget.

Wikipedia and other Web2.0 information sites The rise of Wikipedia and other web collaborative projects are therefore indicative of an era where the collective wisdom comes together. Thus as a business owner, you would have to spend time considering whether an entry online can help boost your company profile and how to go about doing it. Online rating sites also play an increasing role in helping consumers make a choice before purchasing items and you would wish to explore your product ratings in such online websites.

In conclusion, Web2.0 is changing the way business online is being done and is affecting the face of internet marketing as we know it. You might want to consider exploring the possibility of employing these new technologies in your own company sites and hopefully they translate into more sales for you.
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